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Social Impact

Our mission is to not only create fantastic experiences for our guests, but to also work with groups and individuals who are trying to make our communities happier and healthier places to be.

We do this by working with great social impact initiatives that are local to us. It’s not just about the warm feeling you get when you support something. For us it is in the connecting of people, businesses, community and opportunity that drives us to want to support and highlight the great work going on on our doorstep.

Cafe Art

Cafe Art set out to reconnect people who are homeless or have been affected by homelessness back into society through art. They achieve this by running accessible art workshops and by working with cafes and businesses to exhibit the work created. Giving individuals a sense of accomplishment and ownership is a part of the mission.

Perhaps a project close to our hearts is the annual MyLondon calendar photography competition in which 300 single use cameras are distributed to the Cafe Art artists alongside mentoring from the Royal Photographic Society. The 12 winning photos feature in a calendar that is sold to raise funds for Cafe Art and (much like The Big Issue) provides a means for earning money to the artists and photographers.



Created with a main focus of offering life changing and positive experiences through use of the bicycle and cycling. Bikeworks has become an integral part of its community, delivering its mission through a variety of community cycling programmes including employability for disadvantaged groups, all ability cycling, bicycle ReUse & recycling, schools cycle training and much more.

Cycling has become a key part of life in most cities, not least our homes in Amsterdam and East London. We love cycling, so we made this Cycle East video with the help of Bikeworks.



Over 4 million people are affected by food poverty across the UK and yet over 400,000 tonnes of edible surplus food is thrown away by retailers each year.

FoodCycle builds communities by combining volunteers, surplus food and spare kitchen spaces to create nutritious meals for people at risk of food poverty and social isolation. FoodCycle run volunteer-powered community projects across the UK, serving healthy three-course meals for vulnerable people.


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