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LBG Hotels was able to convince the jury with activities that include the introduction of its ‘Soup Bus’ in 2011. This is an initiative in which soup is handed out to homeless people on the coldest days of the year and which has resulted in a unique collaboration on several fronts with the Dutch Salvation Army. Our implementation of ‘The Masters’ concept in our day-to-day activities was also considered a good example by the jury. In this initiative, we offer teenagers and young adults with special needs the opportunity to actively participate in society. And last but not least, awards we have won previously such as ‘Green Key Gold’ and ‘Green Globe’ in Qbic Hotel Amsterdam also played a part in our award.
We believe that paying attention is the ultimate luxury; a luxury that can be attained affordably simply by continuing to surprise others with creative and straightforward experiences. Our sustainable business practices include developing new values while remaining faithful to our core principles: we are friendly, polite, thoughtful, hospitable and enterprising. Together with our proud staff and entrepreneurs who share the same norms and values as us, we create new opportunities and strike out along new paths.
LBG Hotels develops and exploits hospitality concepts in which we collaborate with local specialists to create and strengthen unique relationships. This allows us to do what we do best. The company’s director, Rino Soeters, explains: “This is extremely important as we want to continue developing a healthy business. The market is changing and we have noticed others copying our concepts, which is why we want to remain creative and innovative. This is what we are passionate about, what we are good at and what motivates us!”
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