Have you booked your stay at Qbic Amsterdam for Amsterdam Fashion Week? Then make sure you visit the open-to-public programme “Downtown”, organized by the Mercedes-Benz FashionWeek Amsterdam (MBFWA), which is the official name of the event.
Of course the same goes for the opposite. Maybe you’re thinking about visiting the Amsterdam Fashion Week, but haven’t found a place to stay yet? Then you should definitely look into staying at our trendy budget hotel Qbic Hotel Amsterdam. It’s the place to be!
Can’t join the club at the end of January? No worries. You’ll get another shot at being there, as the Amsterdam Fashion Week is organised twice a year, in January and July.
The Amsterdam Fashion Week is different from the Paris or Milan Fashion Week, which both have international designers. In Amsterdam there’s mainly room for native Dutch and Belgian designers. Compared to its international counterparts, Amsterdam also has a completely different and particularly original layout.

Prior to the fashion shows on the catwalk, several public events called “10 Days Downtown” will take place from 18 January till 27 January. These events all have one thing in common: fashion.

10 Days Downtown

The Downtown programme starts on Saturday 18 January in the Amsterdam Museum with the exhibition Fong Leng: Fashion & Art. The programme ends on Monday 28 January with Fashion Talks, an interview and tableau vivant (living picture) with fashion designer Winde Rienstra at the Stedelijk programme.  

The complete programme of 10 Days Downtown can be found via this link.

For information about entrance and tickets, scroll down to the bottom of this blog!


Catwalk programme

Catwalk shows are the heart of the Amsterdam Fashion Week. For the past couple of years, Amsterdam has been defending a headstrong reputation when it comes to catwalks. This is mainly because people focus on a new generation of fashion lovers that picks originality and exclusivity over renowned brands. 

You can download the complete catwalk programme via this link.

Please note that the catwalk shows are not open for public. You can’t buy Want to know how to win an exclusive ticket? See below!


The catwalk shows are being held in the Gashouder (Gasholder) and the Transformatorhuis (Trafo house) of the Westergasfabriek.

Entrance and tickets

For tickets visit the Fashionweek Community page. You can log in with your Facebook account and become a member of My Front Row. After your registration you will have the possibility to download a free ticket to the Fashion Weekend (the Downtown events) and get a chance to win a ticket to the Amsterdam Fashion Week catwalk shows, which are accessible by invitation only.


Fashion Week Amsterdam
Keizersgracht 174-176
1016 DW Amsterdam
Tel.: +31 (0)20 684 28 78
Fax: +31 (0)20 457 13 92
Main website: www.fashionweek.nl

Photo by freestocks on Unsplash

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